On Media: My Rationale Explained

4 Features That Make A Good Press Release

There are a number of people who feel that press releases do not have as much weight and impact as they had before. And while it is true that there are some other people who use them incorrectly, still these releases can have a huge impact on helping to create buzz about your brand and products so long as it is written properly. To help you create effective and impressive press release, there are a number of tips that you must be aware of to ensure that your release can deliver the desired results.

Number 1. Newsworthy – if you will make a close observation, you will soon figure out that there are many news that are actually unworthy release. You have to be sure that the release has got something that’s worth mentioning if you would like to become successful. Basically, this could be just about anything from introduction of new product, abnormal profits and so forth. As a rule of thumb, making releases that aren’t adding anything new to people is something you should refrain from doing.

Number 2. Informational – to be able to popularize brands, people are making use of press releases. Remember that it is almost impossible to make progress if you will follow this. Press release that you are about to write has to be informative. If you’ve introduced a new product, then you must tell your readers more about it and not just about your company. You should talk about statistics and facts as well about the product for journalists to find it interesting, pick it up and then either distribute or publish it.

Number 3. Timely – the release isn’t going to create an impact as what you expect it to if it’s released at the wrong time. Actually, experts recommend the writers to send releases during productive hours of day. Thus, it is likely to catch the attention before 10 am. On the other hand, you should be cautious of the day that you are going to send it out. As a general rule, you must send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends as there are only few or no people who read during this time.

Number 4. Easy to read – no one is going to read your press release if it’s written in hard to read language. Another thing that you should know is that, no one would read or share it if it is not formatted beautifully. For people to have easy time of navigating through it, the release should be written in easy language and must be formatted professionally.

So long as press releases meet these 4 features, it can be impactful and effective.

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